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Building an Evidence-Based Certification & Career Roadmap for Product Managers
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Lecture Notes
Marketing Management
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About this note
4-page MANCOSA Postgraduate Marketing Management study notes.
TOPICS COVERED
- Aaker's 4 Dimensions of Brand Equity
- Relationship Marketing vs Transactional Marketing - Grönroos 1994
- Ethical vs Unethical Marketing Communication
- Consumer Buying Decision Process - Kotler & Keller
- Industry Examples: Health, Automotive, Cosmetics
- Exam Answer Structure + Key Theories
WHAT MAKES THESE NOTES VALUABLE
- Based on Kotler & Keller, Aaker, Berry, Grönroos
- Clear examples to help you understand theory
- Shows you exactly how to structure exam answers
- References Consumer Protection Act 2008
- Perfect for tests, assignments and final exams
Clear, well-organized, and easy to study.
What you'll learn
- Solved examples
Note information
Subject
Business Economics & Finance
Level
Graduate / Masters
Category
general
Document type
Lecture Notes
Language
English
Uploaded
19 Aug 2026
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Lungile
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