MBA Consumer Behaviour — 6 Real Brand Case Studies, Framework Included

Answering a consumer behaviour case study well means citing a real brand example, not just describing the theory — and that's the part most students freeze on in the exam. This note pairs the 5-stage decision framework with 6 ready-to-cite case studies (Nike, Zomato, Cadbury, Netflix, Ikea, Patanjali) and a structure for writing exam answers that actually score. Walk in with real examples already memorized.